Cremorne Digital Hub

The Brief

Cremorne Digital Hub (CDH) is an exciting new proposition that will see Cremorne a globally recognised centre of collaboration for stakeholders within the digital economy. It will aid in the facilitation of education, research, talent upskilling and sourcing and technical support - resulting in the development and commercialisation of world-leading digital ideas/solutions.

However, as a new business to market Cremorne Digital Hub were struggling to articulate it's proposition in way that was succinct and captivating for the market. With a number of key target audiences, we needed to develop clearly defined CVP's and an overarching umbrella proposition that would draw in attention and investment from across the globe.

The Approach

Before crafting the overarching umbrella proposition, key audience CVP's and their key messages, I first had to understand where did CDH sit within the market landscape, who were their competitors and what learnings could we draw for their positionings.

From there, I was able to identify where the gap and opportunity for CDH was in order to craft their own umbrella positioning.

The next step was to tackle the CVP's across the key audiences, stepping out their pains, needs and ultimately the brand solutions that would help to solve them.

The Outcome

As with any of these projects, with many key stakeholders invovled it can be a lenghty process. Whilst this is still a piece of work in development, reception has been extremely positive and the next step is to begin crafting the creative position and brand toolkit.